Įach game in the main series has a good ending, many bad endings, and often a secret easter egg ending. Once all components have been maximized and the world is fully developed, the player wins.

By keeping track of which buttons have which effects on the other parts of the game world, the player can home in on the good ending by maximizing the visual reward. These interactions may cause the environmental component to level up, level down, or remain the same. Because previously engaged components of the game world remain on the screen, later button pushes will often allow new areas of the environment to interact with previous areas. Thus, a game with 5 buttons will have 120 possible combinations (of which only one leads to the good ending) and a game with 12 buttons will have 479 million possible combinations.Ĭomponents of the game world go through a leveling up process after each selection is made. The number of different combinations possible with each additional button, however, increases according to a factorial progression. The number of buttons in each game varies between 5 and 12. The puzzle is to determine the order in which to push the buttons to achieve the good ending. Clicking a button will usually result in a change to the corresponding part of the game world. The player is presented with a number of buttons related to characteristics of the game world. Although widely recognized as a puzzle game, a paper by the 2008 IGDA noted that 'the Grow series is an example of a game that defined a new genre of games.' Positive reviews have emphasized the games' simple whimsy and innocent aesthetics and the creativity of the underlying concept. The games have received largely positive reviews with the main criticisms restricted to a formulaic quality of the main series and a lack of replay value. Graphically spare and minimalist, GROW games employ a cute aesthetic and often include creatures and characters taken from On's other games like those in the Tontie Series. The games all feature a simple click-button interface requiring the player to determine the correct combination of buttons to click to maximize visual reward and ultimately to achieve the good ending. The most recently released title was published in June 2018. The series, which was launched on February 7, 2002, comprises 12 full games, 7 minigames, and 1 canceled game. GROW is a series of Flash-based puzzle games created by On Nakayama, a Japanese indie game developer, and posted to his website,.

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